Loro Piana 2022 Chinese New Year Campaign

A playful tiger goes exploring during Chinese festive time. Project produced by Central Studios, illustration created by Jasu Hu, with animation produced by Heckler and CRUX.

Production Credits

Illustrator：Jasu Hu
Animation production：Heckler Singapore
Director：Cody Amos
EP Animation：Charu Menon
Music + Sound：Heckler Sound
Creative Director：Natasha Ivachoff
Art Director：Sallie Xu
EP：Rodney Evans
Account Prodcuer：Jinn Chen

Animation Credits

Executive producer: Charu Menon
Creative director: Cody Amos
Illustration: Jasu Hu
Animation director: Frédérick Venet
Animation: Hsin Hua Hsieh, Jo Fong, Frederick Venet
After effect artist: Danielle Melianti